Apparel
It's time to live in your clothes
Project description
Creativity should never be limited to a single path. The brand challenges the notion of being defined by only one skill or pursuit because you can do anything and everything you set your mind to.
Timeline
From explorations, ideation and final products within 8 weeks while working with multiple projects at the same time.
Background
Through bold apparel design, strategic branding, and thoughtful storytelling across digital and physical spaces, One Trick Pony seeks to embody versatility and self-expression. It’s more than clothing it’s a reminder to live beyond labels. Don’t be a one trick pony.
Process
At the time of launch, western styled apparel was in full swing flooding the market. How do you create a new line of clothing that both remains unique and fits into what is going on in culture?
Research & Planning
Consumers are looking for products of quality and that they can relate and see themselves in, not another mass produced item.
Brand Research
Other brands heavy one either graphic t-shirts or pure utility workwear. Not many brands encompass more than one visual trait.
Visual Direction
Western streetwear that hits 2 of 3 marks between product, utility and visual approach.
Solution
Landing on one logo is tough and to land on one that conveys the brands purpose and image is another challenge. For One Trick Pony the goal was to create an icon that conveys both heritage and progression.
Target Audience
Streetwear, Vintage, Heritage
Logo Visual Approach
Gritty, Pay homage to western brands, classic Americana feel
Position on Subject
Needs to establish cohesion across the brand through one logo
Logo Insight
Needs to establish cohesion across the brand through one logo
Visual Direction Desire
Western streetwear that hits 2 of 3 marks between product, utility and visual approach.
Results
Established a scalable, cohesive brand system supporting multiple collections and ongoing product storytelling while building a cohesive, scalable visual identity that supports multi-collection apparel design, consistent brand storytelling, and future growth.
Day One Sales
Over $5,000 on launch day sales
Consumer Reach
Products sold in over 5 different states including a sales internationally
Brand Position
Supported ongoing brand storytelling and product releases
