Community Project
All 4 Love
Project description
Awakening our whole church to tangible expressions of love through praying, serving, giving, and sharing.
Timeline
Quick turn around campaign being proposed in February and launched in May while navigating multiple other large projects.
Background
Rockharbor is a church in the Orange County area that has cemented themselves in the community for the last 20 years creating events such as Love Costa Mesa, RFK and partnering with many non profits.
The goal of All 4 Love was to create a campaign that awakens our whole church to tangible expressions of love through praying, serving, giving, and sharing.
Process
Create a branding that visually appeals to a wide audience from children to adults, through nostalgic color schemes and a fun summer approach. The brand will be seen from May to August so it should feel fresh and engaging over the span of the months without feeling old.
Research & Planning
Audience ranges not only in age but across gender, occupation and personal interest. Only through line is attending Rockharbor.
Design & Prototyping
Combine the nostalgia of design from the 90’s to engage the 30’s-40’s audience while incorporating a color scheme that engages with youth and younger kids.
Implementation
Engage 100% of the congregation in at least one service opportunity. Inspire ongoing involvement beyond the four-month campaign. Share impact stories to build momentum and celebrate transformation. Deepen relationships with ministry partners and highlight their impact.
Solution
Through nostalgia and adaptablity All 4 Love branding saw a wide range of assets, each with its own success.
Digital Presence
Branding was seen across websites, internal digital screens, email chains and social media platforms such as Instagram and Facebook.
Printed Assets
A wide variety of printed assets were created from three large scale OOH vinyl banners, multiple smaller scale internal vinyl banners bookmarks, weekly prayer guides, and stickers
Personalization
Allowed the brand to be adaptable for any scale and ratio. Also allowed for future color changes over the years to come.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Money Raised for Outreach
$29,706.71
Community Engagement
Over 1300 volunteers across all 10 projects