Food TRuck
Food trucks should be fun!
Project description
The goal of this project was to help the guys at Canvas Pizza reimagine their brand to fit the vintage, clean aesthetic
Timeline
From initial meeting to final designs, 5 weeks. Trailer design followed shortly after in December of 2025
Background
Canvas Pizza is the latest spot in Southern California for your sourdough pizza needs. Operating out of a custom food truck, Canvas Pizza travels around the Riverside area offering fresh pizza thats unique and quality driven.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Established visual branding goal was to reimagine current brand and iconography to be more adaptable. Retro pizza shop vibes was the goal along with redesigning their original character and mascot "Pep".
Design & Prototyping
Went through four different rounds of edits and revisions, ensuring a retro aesthetic was met. Pep was reimagined to be more concise with existing rubber hose art style characters.
Implementation
Prioritized color development based on feedback since a majority of their assets are physical. Trailer design was also factored in with color talks.
Pep Redesign
Manage your bookings easily with built-in booking widget.
Original
New
Trailer Design
Solution
The results were a fun and retro design that held true to Peps original design and the brands vision of being fun and lovers of pizza.
Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
Pep Redesign
Manage your bookings easily with built-in booking widget.
Type Design
