Ethika

At Ethika, I contributed to the design and development of men’s, women’s, and youth apparel with a strong focus on streetwear and performance inspired lifestyle products. I collaborated with the creative and product teams to create seasonal collections that reflected the brand’s bold identity, while balancing trend research, technical design, and brand storytelling. My role involved concepting graphics, prints, and colorways, refining garment silhouettes, and preparing production ready tech packs. I also worked closely with cross-functional teams including marketing and athletes/influencers to ensure designs aligned with brand culture and resonated with Ethika’s core audience. Created three orignal limited edition campaigns that sold out in a week.